Unveiling the 2024 Ford Maverick: Trims & Technology

After what has felt like an eternity of waiting, the compact pickup truck segment is back. With a few new models expected to come up, we couldn’t be more excited. A pioneer in this miraculous comeback is the Ford Maverick, which has popped onto the scene to a roar of applause and cheers.

The Ford Maverick offers people looking for a cheap pickup truck a viable option, which is an achievement in itself. However, the Maverick doesn’t just stop at being affordable and has actually turned out to be one of the most innovative, utility-focused trucks on the market despite its small size.

To uncover whether the hype is to be believed, we pick apart Ford’s compact truck, examining each trim level, all the tech at its core, and what sits at its heart powering it. We seek to see just how much you’re going to be paying for a new Ford Maverick and what you can expect that price tag to come with. You can also read this comprehensive guide on features, specs, and pricing for the 2024 Ford Maverick published on HotCars.

In order to give you the most up-to-date and accurate information possible, the data used to compile this article was sourced from Ford, and other authoritative sources, including the EPA.

There Are Three Different Trim Levels For Five Different Maverick Owners

Ford’s Maverick comes in just under the mid-size F-150 and while it may not be based on a truck platform, it does not skimp on capability while still managing to be the cheapest new truck in America. However, deciding which trim Maverick is for you requires understanding what you’ll be paying and just what equipment each price jump gets you.

2024 Maverick Trims

(Source: Ford)

The Ford Maverick, in idea, is a compact pickup truck that looks to offer you all the truck capability that the average person could need while keeping costs low. In this way, the XL is a brilliant choice with an exceptionally low starting MSRP. However, know that this trim level is pretty spartan, and while you will be losing out on a ton of tech and features. The steel wheels and the manual seat adjustment are indicative of what the XL represents.

Going up to the XLT, you actually get a ton of value for the $3,000 difference you pay over the XL. The steel wheels are replaced with carbonized aluminum, you get access to additional tie-downs in the truck bed, and you get LED bed lighting and a 400W power supply.

The Lariat is quite a jump in price and to justify it, Ford has had to offer quite a few features that take this compact truck from a bare-knuckle work truck to something a little more modern. The driver’s seat becomes eight-way power adjustable while the passenger gets a six-way adjustable seat, the Ford Co-Pilot360 assist package comes included, and creature comforts like dual-zone climate control come standard.

Tremor Package

If you’re someone who is keen to take your truck off-road, then you’re going to be interested in the Tremor Package that Ford offers on their 2024 Maverick. Available on the XLT and the Lariat models, the Tremor Package will set you back another $3,495.54. This will transform your Maverick, giving it a completely new front fascia as well as equip it with tons of off-road equipment which will help you tackle just about any trail thrown at you. Some key features included in the package are:

• Trail Control
• Electronic Rear Differential Lock
• Advanced 4WD
• Selectable Drive Modes
• 17-Inch All-Terrain Tires

On The Inside, The Maverick Features Tons Of Tech

As mentioned above, the base trim of the Ford Maverick is pretty barren. However, go up to the XL or the Lariat, and you’ll be surprised at some of the features that Ford has included in its cut-price pickup.

Key Features

• Ford Co-Pilot 360
• 400 Watt Inverter
• Remote Start
• Keyless Entry Keypad
• Bang & Olufsen Sound System

Essentially, all of these features do not come standard on the base XL Maverick. What is impressive, though, is that you can add just about any of them, allowing you to pick and choose any features that you might want. The XLT is a good balance of standard features and price point, still allowing you to tack on anything you might want. Finally, the Lariat is what would be considered an all-inclusive package, with just about every bit of technology added in as standard.

On all trim levels, the Ford Maverick comes with an eight-inch infotainment system that comes with all the basics. Apple CarPlay and Android Auto are standard features, and every model comes with on-board Wi-Fi.

Comfort And Cargo

All new 2024 Mavericks are double cabs, meaning that no matter what trim level you buy, you’ll be getting two doors, two rows of seating, and a 4.5-foot truck bed. The seats in both the front and the rear row are both impressively roomy, and there are tons of storage cubbies just about everywhere to help you manage anything inside the cabin.

Ford’s 2024 Maverick Features Some Of The Most Innovative Storage Solutions

One of the most impressive parts of the Ford Maverick is how crafty it is. It embodies everything that a compact pickup truck is supposed to be, in that it’s cheap and it’s simple. The bed, for example, is designed in a way that allows you to make the most out of your truck. The storage cubbies all keep in mind what the average person driving this truck is going to find most useful to meet his or her needs.

Ford FLEXBED

• Up to 10 tie-down points
• Adjustable tailgate
• Eight 2×4 pockets
• Two 2×6 pockets
• Two 12V Outlets

The FLEXBED is a unique and interesting design that acknowledges that most people need a versatile truck bed and end up making tons of adjustments themselves. Ford has made this easy by including features that allow you to customize the bed of your truck to suit your needs, be that by dividing it up into 2x4s or setting the tailgate at an angle to take the 4.5-foot bed further.

It’s the little details that really make the Maverick so special, though. It has a maximum of ten preinstalled tie-down points, with pre-threaded holes for you to install more should you wish. Its tailgate even has tie-downs that double as bottle openers for when you take your maverick to a block party.

FITS System

With all the cubbies all around the Ford Maverick, from the truck bed to the interior cabin, you have no lack of space to store things. Underneath the rear seat is a massive storage cubby and in the truck bed there is a two-part cubby for storing more sensitive equipment.

To take these cubbies further, Ford has integrated their FITS system. Throughout the cabin, there are several slots. You can print your own accessories that fit these slots thanks to Ford making the geometry available to everyone. If you require more cupholders, or you want to create a small trash can, you can do it yourself and custom-build your own.

The Hybrid Powertrain Is No Longer Standard In The 2024 Maverick

One thing that bothered some prospective Maverick buyers is the fact that the gasoline engine was not the standard powertrain, and it was instead the hybrid engine. While hybrids have come a long way, there are still many people who believe that a work truck should be simple and have an internal combustion engine.

Performance

(Source: Ford and the EPA)

The turbocharged inline-four definitely outperforms the hybrid powertrain, and it makes a ton of sense why it has always been the more popular choice. Now you can get it without shelling out any extra money, while those who want the hybrid powertrain will unfortunately have to spend an additional $1,500 in order to get the more efficient, eco-friendly variant.

However, for those looking for towing power, all-wheel drive, and additional horses and torque, it’s a no-brainer to stick with the 2.0-liter turbocharged engine. To achieve the maximum 4,000-pound towing capacity as advertised, however, you’re going to have to opt for the towing package, even if you go with the Lariat, which will set you back another $745.