The world of motorcycles is thrilling and dynamic, where enthusiasts often find themselves at the crossroads of passion and practicality. While the allure of a shiny new motorcycle is undoubtedly captivating, the pragmatic rider also considers the long-term investment — enter the realm of motorcycle resale. Now, the one key criterion in this realm is the resale value of a trim, and that itself varies on a number of factors.
In this extensive exploration, we delve into the intricacies of the top 10 motorcycle brands that have not only redefined the riding experience but have also emerged as stalwarts in retaining robust resale value. Resale value becomes a crucial aspect, and the brands mentioned on this list not only represent the pinnacle of engineering and design but also stand as beacons of enduring value. Whether you’re drawn to the reliable legacy of Honda, the diverse offerings of Yamaha, or the iconic appeal of Harley-Davidson, each brand ensures that your investment holds its value for the long and exciting journey of ownership.
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Looking at information from official manufacturer websites alongside expert sites like J. D. Power, we have compiled this list of top motorcycle brands that offer the best resale value. We have listed one model each from the year 2023 for every manufacturer that offers the best resale value as of the time this article was published. Brands on this list have been arranged based on the lowest-to-highest resale value.
10 Suzuki
Model With The Best Resale Value: 2023 GSX1300RRM3 Hayabusa – $17,550
Suzuki has long been a stalwart in crafting affordable and reliable motorcycles. The brand’s commitment to providing budget-friendly options doesn’t compromise on reliability, ensuring that Suzuki motorcycles consistently hold their value in the resale market.
It’s no secret that Suzuki doesn’t seem to grab as many headlines as its Asian counterparts, but its well-built, dependable motorcycles are highly sought-after on the secondhand market.
It all has to do with their reputation as workhorses — they can withstand a lot of abuse and yet perform admirably. Take, for instance, the 2023 Hayabusa mentioned above – it gets a handsome resale value of $17,550 per J. D. Power. Additionally, Suzuki’s wide range of options, which includes everything from a little scooter to a powerful big-bore cruiser, contributes to their increased popularity.
Key Reasons For Resale Value
- Suzuki’s reputation for crafting value-for-money motorcycles.
- Suzuki’s reliability.
- A diverse lineup catering to various riding preferences.
(Resale Value sourced from J. D. Power)
9 KTM
Model With The Best Resale Value: 2023 1290 Super Duke R EVO – $20,195
As a brand that has redefined the adventure riding experience, KTM stands as a symbol of off-road mastery and innovation. KTM bikes have a high resale value in part because of its over-engineering philosophy. Although every new KTM will be more sophisticated than its predecessor, the prior model will still be quite capable. With the exception of a few standard parts and the odd peculiarity of technology, the Austrian bike manufacturer makes its offerings rather sturdy and dependable.
The company stands out for concentrating on creating motorcycles that are strong, light, and agile — especially in the off-road and adventure segments. Additionally, the company has had previously unheard-of growth with its entry-level models, such as the 390 Duke. KTM’s dual commitment to performance and innovation positions the Austrian giant as a brand that not only embraces the thrill of the ride but also stands as a wise investment for riders.
Key Reasons For Resale Value
- KTM’s mastery of off-road motorcycles.
- Constant innovation and the integration of cutting-edge features.
- The use of top-of-the-line hardware like WP Semi-Active Suspension.
(Resale Value sourced from J. D. Power)
8 Triumph
Model With The Best Resale Value: 2023 Rocket 3 GT (Chrome Edition) – $21,415
Triumph is an emblem of British craftsmanship that brings style and dynamic performance to the table. The brand’s motorcycles stand as a wise investment for riders seeking a blend of enduring style and performance. Their bikes are among the most sought-after options in the secondary market because of their high-performance models’ long life cycles.
That’s exactly why classic masterpieces from today, like the Bonnie, are still valuable when sold. This is fantastic news for those looking to buy a secondhand Triumph because there will be a large selection available. However, you will have to shell out a fair chunk since Triumph motorcycles are quite valuable. That’s evident if you are looking to get yourself the world’s largest displacement bike, the Rocket 3, as its 2023 trim will garner $21,415 in the resale market, per J. D. Power.
Key Reasons For Resale Value
- Triumph’s commitment to British craftsmanship exudes quality and elegance.
- The stylish design coupled with dynamic performance.
- The legacy of Triumph as a brand.
(Resale Value sourced from J. D. Power)
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7 Yamaha
Model With The Best Resale Value: 2023 YZR-R1M – $25,100
Diversity is the cornerstone of Yamaha’s success in the motorcycle market. Catering to riders of various preferences, Yamaha’s extensive lineup spans across sport bikes, cruisers, and off-road machines. In addition to being long-lasting in terms of construction, Yamaha continues to make their bikes durable in terms of the riding experience and tech they provide. The brand’s commitment to quality is reflected in the consistent resale value maintained by their motorcycles.
For example, the top-of-the-line Yamaha YZF-R1 is a mainstay of liter-class sports motorcycling and is equipped with the latest cutting-edge technology to enable you to go faster. These characteristics also have the benefit of being long-lasting. Therefore, just because you desire to upgrade to the latest R1, does not necessarily mean the previous one is no longer functional. So, prepare to shell out upwards of $25,000 in case you are looking at getting a decent second-hand model for yourself.
Key Reasons For Resale Value
- Yamaha’s versatility is shown in its range, spanning sport bikes, cruisers, and off-road machines.
- Yamaha’s dedication to delivering high-performance motorcycles.
- Consistent integration of innovative technology.
(Resale Value sourced from J. D. Power)
6 Honda
Model With The Best Resale Value: 2023 GL1800D Gold Wing Tour DCT – $26,455
Honda is a name synonymous with reliability and is a brand that has etched its mark as a trailblazer in the motorcycle industry. The Japanese brand’s commitment to engineering excellence and durability has bestowed upon its motorcycles a reputation for unwavering reliability. Motorcycles made by Honda are renowned for being incredibly dependable and sturdy, and that is evident in the fact that riders have been known to own an entire generation-old Honda without experiencing any major issues.
This reliability, in turn, significantly contributes to the impressive resale value observed across Honda’s diverse lineup. And since the Japanese maker excels at maintaining the highest levels of workmanship, you don’t have to worry about whether a Honda will last if you’re shopping for a second-hand one.
Key Reasons For Resale Value
- Honda motorcycles have earned a reputation for being durable and resilient over time.
- The brand’s commitment to quality engineering.
- Honda’s diverse lineup ranges from efficient commuters to adventurous off-road models.
(Resale Value sourced from J. D. Power)
5 Kawasaki
Model With The Best Resale Value: 2023 Ninja H2 – $29,045
There is a reason why Kawasaki is among the most loved Japanese manufacturers in the USA. Kawasaki’s motorcycles are celebrated for their performance-oriented design and commitment to pushing the boundaries of motorcycle engineering. This performance prowess is not only evident in the exhilarating rides their bikes offer, but also in the remarkable resale value they command.
Whatever style of motorbike you choose, there are many options, ranging from the tiny Z125 SL to the blazing-fast, supercharged Ninja H2 that demands a handsome fee of $29,045 for its 2023 variant. When you consider that Kawasaki motorcycles are among the strongest, most resilient bikes, the brand’s popularity shouldn’t be a surprise.
Key Reasons For Resale Value
- Decades-old Japanese know-how.
- Performance-oriented designs.
- Robust, reliable construction.
(Resale Value sourced from J. D. Power)
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4 BMW Motorrad
Model With The Best Resale Value: 2023 M1000RR – $29,745
BMW Motorrad brings a touch of luxury and precision engineering to the motorcycle world. The brand’s commitment to excellence is evident in the longevity and high value of its motorcycles. Take a look at how much money some of their models have fetched till date – the brand has been dominating the motorcycle market and for good reason. BMW motorcycles are creations of quality, performance, and sophistication that are now unrivaled by their competitors.
Moreover, BMW’s product lifespans have significantly picked up and that helps increase their overall value – mostly traded between those who are familiar with and like the brand. From the adventurous GS series to the dynamic S series, BMW’s range reflects a dedication to crafting machines that stand the test of time.
Key Reasons For Resale Value
- BMW’s reputation for precision engineering and attention to detail.
- Constant integration of technological advancements.
- Iconic boxer engine.
(Resale Value sourced from J. D. Power)
3 Indian
Model With The Best Resale Value: 2023 Pursuit Elite – $33,530
Indian Motorcycle, with its iconic American cruiser appeal, stands as a brand steeped in history. After Polaris brought Indian back to life in 2011, the firm has experienced exponential growth. and being the oldest motorbike manufacturer on this list only means its motorcycles will undoubtedly have a high resale value.
Despite having a more traditional appearance, Indian motorcycles are usually more powerful and torquey than Harley-Davidson models. Their designs hold up well over time, and customers have reported good reliability to date. And that is why the brand’s motorcycles maintain a robust resale value, reflecting Indian’s assured presence in the motorcycle resale market.
Key Reasons For Resale Value
- Indian Motorcycle’s iconic heritage in the American cruiser market.
- The classic and timeless styling.
- Powerful, torquey engines that deliver a powerful performance.
(Resale Value sourced from J. D. Power)
2 Ducati
Model With The Best Resale Value: Streetfighter V4 SP2 – $34,270
Ducati motorcycles are a testament to the marriage of performance and distinctive Italian design. Although Ducati bikes are often more costly than those from other manufacturers, they also provide superior performance and build quality. Ducati truly pioneered the motorcycle industry by incorporating lessons learned from the racecourse into incredible technological advancements on their motorcycles. Take a look at the famed Streetfighter for instance, its street-racing technology receives the recognition and market value it merits for the appropriate purchaser – fetching $34,270 for its 2023 SP2 trim.
Key Reasons For Resale Value
- Ducati motorcycles are renowned for their exceptional performance.
- The distinctive and stylish design language.
- Ducati’s Italian heritage.
(Resale Value sourced from J. D. Power)
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1 Harley-Davidson
Model With The Best Resale Value: 2023 CVO Street Glide – $39,010
Harley-Davidson is a legendary American manufacturer that is not just a mere motorcycle brand; it’s a cultural phenomenon. The iconic appeal of Harley-Davidson motorcycles translates into the best resale value in the market, making them not just a purchase but an investment in a lifestyle.
The one thing that sets apart Harley-Davidson is that it periodically produces exclusive versions or special editions of certain bikes in the lineup, which increases the value of such models when they are sold for more money. It is undeniable that, because of their historical relevance, each Harley-Davidson model maintains a resale value that echoes the brand’s legacy of freedom on the open road.
Key Reasons For Resale Value
- Harley-Davidson motorcycles represent a cultural icon and a lifestyle.
- The classic and distinctive design of Harley-Davidson motorcycles.
- The loyalty of Harley-Davidson riders adds a unique dimension to the resale market, as pre-owned Harleys are often coveted by those seeking to join the iconic community.
(Resale Value sourced from J. D. Power)
Source: J.D. Power, Yamaha, Ducati, Triumph, Indian
