An Industy Insider On The Truth Behind Dealer Markups And How To Avoid Them

Summary Some dealerships stick to the MSRP price to prioritize customer experience and build long-term relationships through good customer service. Selling above MSRP can hurt the brand over time and make cars uncompetitive in the market, limiting potential sales. Regional pricing differences play a significant role in determining dealership markups, with some areas willing to … Read more

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