The story behind that anti-Tesla Super Bowl ad

On top of the autosteer, traffic-aware cruise control, navigational autopilot, auto lane changes and auto parking offered on Tesla’s Enhanced Autopilot suite, FSD adds traffic and stop sign control (in Beta). This means that Tesla claims FSD can identify stop signs and traffic lights, automatically coming to a stop where necessary “with your active supervision”. … Read more

BMW’s 2024 Super Bowl ad would have cost a fortune

While previous years have seen roughly one dozen car commercials, several companies – including Stellantis, the parent company of brands like Chrysler, Dodge, Fiat and Jeep, as well as General Motors and Ford – opted out of advertising during this year’s event, citing the budgetary impacts of a challenging US automotive market. Susannah Guthrie has … Read more

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