Here’s How Much A Fully Loaded 2024 Ford Maverick Costs

Summary

• The Ford Maverick offers a more affordable and small alternative to full-size pickups, starting at $23,815.
• Fully loaded Maverick Lariat with Tremor off-road package costs $41,585, less than average new car price.
• Tremor package enhances Maverick’s off-road capability with features like AWD, Trail Control, and ground clearance.

Pickup trucks are all the rage these days, and that’s reflected in what the top-selling vehicles are in the United States. Dominating the top 3 are all full-size pickups, namely, the Ford F Series pickups, the Chevrolet Silverado, and the Ram pickup range. However, all of these three pickups are in the full-size category and therefore are probably too big for a certain demographic. Probably too expensive, too, because these pickups are a major contributor to why the average new car transaction price has always hovered around the $40-50K range.

What if you wanted something smaller and therefore more affordable? It also means sacrificing a bit of capability compared to a full-size pickup in favor of a more affordable price. You have two choices in that case, the Hyundai Santa Cruz and the Ford Maverick. For this one, we’ll be focusing on the Maverick, which has a starting price of $23,815. However, that gets you the XL spec, which is okay, but probably too spartan for your needs.

Let’s just say you’ve got the means to go fancy. How much would you need to pay for a fully loaded Ford Maverick? As it turns out, still lower than the $44,052 that people paid on average for a new car in January 2024. And at that point, you’ve pretty much got everything you need, plus more, out of your Maverick.

In order to give you the most up-to-date and accurate information possible, the data used to compile this article was sourced from Ford, Cox Automotive, and CarBuzz.

This Is How Much You’ll Pay For A Fully-Loaded Maverick

To be precise, you’ll have to shell out $41,585 for a fully loaded 2024 Ford Maverick Lariat SuperCrew with the Tremor off-road package. This makes your Maverick both fancy and highly capable off-road. This, however, does not consider the other minor exterior options that can be retrofitted at the dealer like a bed extender, mudguards, and a tonneau cover, which are often stuff that can’t be added on top of certain factory-fitted options. Still, your Maverick Lariat SuperCrew with the Tremor off-road package already came out of the factory with plenty of features and accessories that make this pickup highly desirable.

An Exterior That’s Functionally Tougher

In fact, it’s that Tremor off-road package that’s one of the most expensive options in this pickup, and it significantly improves upon the Maverick’s standard look. The Tremor package adds smoked headlights and taillights, orange tow hooks, and orange trims in the grille. There’s also the obligatory Tremor sticker on the bed to signify that your Maverick is a lot more capable and special. Furthermore, you also get sharp-looking 17-inch wheels with an orange highlight on one of its spokes.

Mind you, opting for the Tremor package doesn’t just make the pickup look nicer, but it also introduces a host of exterior upgrades that make the pickup more capable off-road. The front bumper is specific to the Tremor, as it comes with a shape that improves the truck’s approach angle to 30.4 degrees. Those wheels are fitted with all-terrain tires, while the suspension also raises its ride height to 9.4 inches–higher than the Bronco Sport’s 8.8 inches and the Forester Wilderness’ 9.2 inches.

But The Interior Looks Almost Unchanged

Tough as the exterior is, the interior has a far more subtle look and is very similar to how the standard Maverick looks. As for features, the Maverick Lariat comes with the SYNC3 8-inch infotainment system with wireless Apple CarPlay and Android Auto, a color multi-information display between the two analog gauges, an 8-speaker B&O premium sound system, a leather steering wheel, and ActiveX synthetic leather upholstery, just to name a few. But by opting for the Tremor package, the Tremor logo is embroidered on those ActiveX seats, along with more orange stitching details on the seats.

Finally, one of the highlights of the Ford Maverick has been the Ford Integrated Tether System (FITS), which is basically a unique system that uses a proprietary mount system developed by Ford that opens up a world of customizability and flexibility for Maverick owners. Those FITS tethers can accommodate, for instance, a cup holder that can hold a flask, or a trash can, just to name a few. Your limit here is your imagination and your access to a 3D printer.

The Capable Hardware That Sets The Maverick Tremor Apart

By splurging for the range-topping Maverick Lariat with the Tremor off-road package, you’re not just getting the most sophisticated way to own Ford’s compact pickup. You’re also getting the most off-road capable compact pickup in its segment. That’s because while a rugged Hyundai Santa Cruz XRT exists, that ruggedness is mostly just for show, as you’ll see in what the Maverick’s Tremor off-road package offers.

No Mountain Too High

The uniqueness of the Maverick’s Tremor off-road package begins with the all-wheel drive (AWD) system, which now replaces the rear differential with a pair of clutch packs. Those two clutch packs manage how torque is distributed to the left or right rear wheel, which is why another upside to the Tremor off-road package is that it (indirectly) enhances the pickup’s on-road handling, too. Additionally, those two clutch packs can lock together, providing a 50-50 power split to the left-right wheels, just like in a mechanical locking differential. Finally, the Tremor off-road package also adds Trail Control, which is basically cruise control for off-roading.

No Valley Too Low

As mentioned, the Tremor off-road package raises the ground clearance of the Maverick to 9.4 inches, which means you’ll have more peace of mind when going through floods or the occasional water wading. Additionally, the Tremor off-road package is only available in the XLT and the top-trim Lariat, but with the 2.0-liter turbocharged four-cylinder EcoBoost engine that produces 250 horsepower and 277 pound-feet of torque. Even that drivetrain wasn’t left untouched by Ford’s engineers because the Tremor off-road package also introduces a heavy-duty transmission cooler for its eight-speed automatic. This is presumably for all the off-roading and even the towing you’ll be doing with this truck.

Speaking of towing, you might think that opting for the most rugged and capable trim of the Maverick also means having the best towing capacity, right? Well, that’s not the case, unfortunately. The best compact pickup truck of 2024, The Maverick can tow up to 4,000 pounds, but that requires you to spec the 4K Tow Package that introduces trailer control-specific features, such as a high-capacity radiator, upgraded cooling fan, upgraded drive ratio for the AWD system, and a transmission oil cooler for $745. Even then, that’s slightly less than the Santa Cruz’s 5,000 pounds. That 4K Tow Package, however, can’t be specced with the Tremor off-road package, so the most rugged and off-road capable Maverick is actually limited to just 2,000 pounds.

What It’s Like To Live With A Maverick

The Ford Maverick is an interesting compact pickup–one that brings a level of capability that you wouldn’t expect under $40,000. Actually, if all you need is the Tremor off-road package, then you don’t have to spend $41,585 going all-in with the Lariat trim. All you have to spec is the XLT with the 2.0-liter EcoBoost engine and that’s the minimum of $34,920 for an off-road-capable compact truck. The question now is, what’s it like to live with? Thankfully, our colleagues from CarBuzz have driven the Maverick with both the 2.5-liter hybrid and the 2.0-liter EcoBoost engine, so with this in mind, you can vouch for our on-hand experience to find out if the Maverick is perfect for you.

A Mighty Turbo Engine With Capable AWD

By opting for the Tremor off-road package, AWD already comes as standard, and that’s a good thing to note because, without it, the Maverick is a front-wheel drive (FWD) pickup. That 2.0-liter torquey nature means that it’s easy to induce wheel spin, but the AWD system is able to remedy that. Furthermore, by using the unibody chassis of the Bronco Sport and Escape, the Maverick–even with the Tremor off-road package, feels nimble and car-like on its feet. Having 250 horsepower on tap also means that it has a 0-60 mph time of around six seconds–about two seconds faster than the base 2.5-liter hybrid drivetrain.

The aforementioned Tremor off-road package also makes this pickup the most off-road capable in its segment. The Santa Cruz XRT’s upgrades are literally just for show. There’s no electronic locking differential or any of that sort to speak of with its chief South Korean rival, which leaves the Ford Maverick in a unique position for those looking for a compact pickup with off-road capability.

Pros

• Car-like handling
• Class-leading off-road cabability
• Excellent pricing
• Punchy 2.0-liter EcoBoost engine

But The Interior Is Utilitarian

While the interior of the Maverick looks interesting enough, especially with the FITS tether system increasing its flexibility, the interior isn’t what you’d call a premium place to be in. It’s not a huge deal, though, since it’s a pickup that should mostly live through the wear and tear that’s expected out of these vehicles. Likewise, the handling, while crossover-like, is not exactly sporty or reassuring, with steering that’s more on the slow and numb side as opposed to accurate and full of feel.

Again, not a huge deal, since the Maverick was meant for hauling and, in the case of this model with the Tremor off-road package, going over rough terrain. Finally, its 2,000-pound towing capacity without the 4K Tow Package isn’t exactly what you’d call capable.

Cons

• The interior feel is not as premium as the Santa Cruz
• Handling isn’t as sporty as its unibody platform would suggest
• Limited to a towing capacity of just 2,000 pounds with the Tremor