Kia sets sights on hybrid growth as electric demand wavers - SUV VEHICLE

Kia sets sights on hybrid growth as electric demand wavers

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“Following our successful brand relaunch in 2021, Kia is enhancing its global business strategy to further the establishment of an innovative EV [electric vehicle] line-up,” said Ho Sung Song, Kia President and CEO, speaking at the event.

“By responding effectively to changes in the mobility market and efficiently implementing mid-to-long-term strategies, Kia is strengthening its brand commitment to the wellbeing of customers, communities, the global society, and the environment.”

Kia is set to launch six fully-electric models by 2026 – starting with the upcoming Seltos-sized EV3 SUV in 2024, and followed by the EV2, EV4, and EV5 in major markets such as the US, Europe, and South Korea.

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