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With decent cabin space, abundant cargo, and enough new tech to keep the kids happy (and quiet), there’s a good reason families are flocking to three-row SUVs to hit the road for quick winter getaways. However, Toyota’s new Grand Highlander steps up with an adult-size third row that appeals to rear passengers and provides massive cargo space with those rear seats flat-folded down.
![2024 Toyota Grand Highlander Platinum Hybrid MAX AWD rear shot with snowboards and mountains](https://tractionlife.com/wp-content/uploads/2024/03/2024-Toyota-Grand-Highlander-Platinum-AWD-15-700x558.jpg)
![2024 Toyota Grand Highlander Platinum Hybrid MAX AWD rear shot with snowboards and mountains](https://tractionlife.com/wp-content/uploads/2024/03/2024-Toyota-Grand-Highlander-Platinum-AWD-15-700x558.jpg)
The range-topping Platinum Hybrid MAX AWD steps it up further with things like heated seats, heated steering wheel, all-weather rear mats extend to the 3rd-row seat back, and a potent 362 horsepower hybrid powertrain with a quick-shifting 6-speed transmission. For our family of four heading the mountains for a quick snowboard getaway to The Rockies, the Grand Highlander proved to be up to the task.
Related – Price & Power: The 2024 Grand Highlander Won’t Break the Bank
Performance and Driving Impressions
![2024 Toyota Grand Highlander Platinum Hybrid MAX AWD driving on snowy road](https://tractionlife.com/wp-content/uploads/2024/03/2024-Toyota-Grand-Highlander-Platinum-AWD-09-700x466.jpg)
![2024 Toyota Grand Highlander Platinum Hybrid MAX AWD driving on snowy road](https://tractionlife.com/wp-content/uploads/2024/03/2024-Toyota-Grand-Highlander-Platinum-AWD-09-700x466.jpg)
Right out the gate, the Grand Highlander Platinum gains the 2.5L Hybrid MAX — this is Toyota’s most powerful mid-size SUV ever, and on the open road, this large hauler feels light on its feet. I drove the second-highest Limited in Kona, Hawaii, in May 2023, propelled by the same engine, but hitting wintery roads with a full house in stow allowed for a better analysis.
Above all, the Platinum Hybrid MAX is all-wheel drive only — a non-negotiable for long trips on icy, snow-covered roads, keeping the large 20-inch alloys planted.
En route to the mountains, I put this thing into Sport mode as soon as the highways opened up; the Grand Highlander isn’t a sporty machine, obviously, but with 400 lb-ft of torque and 363 horses, it’s surprisingly swift and handles really well. Only the Platinum Hybrid MAX gets the 6-speed auto transmission and paddle shifters.
![2024 Toyota Grand Highlander Platinum Hybrid MAX AWD centre console top view](https://tractionlife.com/wp-content/uploads/2024/03/2024-Toyota-Grand-Highlander-Platinum-AWD-08-700x466.jpg)
![2024 Toyota Grand Highlander Platinum Hybrid MAX AWD centre console top view](https://tractionlife.com/wp-content/uploads/2024/03/2024-Toyota-Grand-Highlander-Platinum-AWD-08-700x466.jpg)
The gas-powered models get a three-horsepower bump (if that matters to you) but nowhere near the amount of torque with the hybrids. Above all, the Platinum Hybrid MAX is all-wheel drive only — a non-negotiable for long trips on icy, snow-covered roads, keeping the large 20-inch alloys planted.
Other Platinum-exclusive-worthy features I found helpful on the road included the head-up display and digital display rearview mirror. Other standards with Limited include the LED fog lamps and auto-tracking and power-folding side exterior memory mirrors.
Platinum Interior: Everything to Keep You Warm
![2024 Toyota Grand Highlander Platinum Hybrid MAX AWD interior front](https://tractionlife.com/wp-content/uploads/2024/03/2024-Toyota-Grand-Highlander-Platinum-AWD-05-700x466.jpg)
![2024 Toyota Grand Highlander Platinum Hybrid MAX AWD interior front](https://tractionlife.com/wp-content/uploads/2024/03/2024-Toyota-Grand-Highlander-Platinum-AWD-05-700x466.jpg)
This is where the range-topping Platinum excels for family road trips, particularly during the cold winter months. Platinum’s massive power tilt/slide panoramic sunroof lets the sun in, keeping the cabin toasty even when it’s freezing outside (optional with Limited in the US and standard in Canada).
![2024-Toyota-Grand-Highlander-Platinum-AWD interior 2nd row and panoramic sunroof above](https://tractionlife.com/wp-content/uploads/2024/03/2024-Toyota-Grand-Highlander-Platinum-AWD-16-369x600.jpg)
![2024-Toyota-Grand-Highlander-Platinum-AWD interior 2nd row and panoramic sunroof above](https://tractionlife.com/wp-content/uploads/2024/03/2024-Toyota-Grand-Highlander-Platinum-AWD-16-369x600.jpg)
While all Grand Highlanders get heated front seats, only the Limited and Platinum bring the heat to the second row as well, and only Platinum offers ventilated front and second-row seats for the hot summer months. I used to feel heated steering wheels were kind of a gimmick until I realized they certainly weren’t (like when you forget your gloves), and every trim, including base XLE, includes them as standard. Nice.
Fold-flat 3rd-row with all-weather flooring a game-changer
![2024 Toyota Grand Highlander Platinum Hybrid MAX AWD all weather matt in rear cargo area extended to back of last row](https://tractionlife.com/wp-content/uploads/2024/03/2024-Toyota-Grand-Highlander-Platinum-AWD-14-700x466.jpg)
![2024 Toyota Grand Highlander Platinum Hybrid MAX AWD all weather matt in rear cargo area extended to back of last row](https://tractionlife.com/wp-content/uploads/2024/03/2024-Toyota-Grand-Highlander-Platinum-AWD-14-700x466.jpg)
Our daily road trip family hauler is a Subaru Outback — technically, a mid-size SUV. It’s only two rows, and fitting four snowboards and gear in the back isn’t ideal, so we use a roof rack. And while the regular Toyota Highlander three-row offers ample space with the last row down, the longer wheelbase Grand Highlander allowed us to place the boards flat.
![2024 Toyota Grand Highlander Platinum Hybrid MAX AWD 2nd row with controls](https://tractionlife.com/wp-content/uploads/2024/03/2024-Toyota-Grand-Highlander-Platinum-AWD-04-700x466.jpg)
![2024 Toyota Grand Highlander Platinum Hybrid MAX AWD 2nd row with controls](https://tractionlife.com/wp-content/uploads/2024/03/2024-Toyota-Grand-Highlander-Platinum-AWD-04-700x466.jpg)
Frankly, this was a major timesaver and super convenient, and the durable, all-weather flooring, which extends to the third-row seat backs, was a huge benefit. With all seats folded flat, the Grand Highlander provides an impressive 97.5 cu. ft. of space—that’s not typical for mid-size SUVs in the segment.
![2024 Toyota Grand Highlander Platinum Hybrid MAX AWD rear cargo with snowboards](https://tractionlife.com/wp-content/uploads/2024/03/2024-Toyota-Grand-Highlander-Platinum-AWD-01-700x466.jpg)
![2024 Toyota Grand Highlander Platinum Hybrid MAX AWD rear cargo with snowboards](https://tractionlife.com/wp-content/uploads/2024/03/2024-Toyota-Grand-Highlander-Platinum-AWD-01-700x466.jpg)
Other winter-fighting, road trip-worthy cabin features include a rear window defogger and front window deicer (standard on all grades). The 13 cup holders and seven USB ports don’t hurt for families on the go, either.
Related – 2024 Grand Highlander Interior: Inside Toyota’s New 3-Row SUV
Styling: Sportier Upgrades for Platinum Grade
![2024 Toyota Grand Highlander Platinum Hybrid MAX AWD rear view parked on snowy road](https://tractionlife.com/wp-content/uploads/2024/03/2024-Toyota-Grand-Highlander-Platinum-AWD-12-700x466.jpg)
![2024 Toyota Grand Highlander Platinum Hybrid MAX AWD rear view parked on snowy road](https://tractionlife.com/wp-content/uploads/2024/03/2024-Toyota-Grand-Highlander-Platinum-AWD-12-700x466.jpg)
The Grand Highlander Platinum splits from the lineup with a sporty dual exhaust, a silver-painted rear lower bumper, and a silver-painted front lower bumper chin spoiler that looks sleek paired with the large front grill.
Limited and Platinum grades gain the bigger 20-inch wheels over the base XLE’s small set, but only Platinum steps it up to the two-tone multi-spoke silver and black aesthetic. Overall, Toyota’s new mid-size SUV takes on a larger look, and the flared fenders, and LED DRL headlights give it a bold persona. The Grand Highlander is a good-looking 3-row family hauler, and the Platinum’s sportier looks are in line with the 360-plus horsepower hybrid performance.
Related – Size Matters: Why the Grand Highlander’s Dimensions Set it Apart from the Competition
Takeaway
![2024 Toyota Grand Highlander Platinum Hybrid MAX AWD front grill view](https://tractionlife.com/wp-content/uploads/2024/03/2024-Toyota-Grand-Highlander-Platinum-AWD-11-700x466.jpg)
![2024 Toyota Grand Highlander Platinum Hybrid MAX AWD front grill view](https://tractionlife.com/wp-content/uploads/2024/03/2024-Toyota-Grand-Highlander-Platinum-AWD-11-700x466.jpg)
Sitting at the top of the Grand Highlander lineup, the Platinum emphasizes comfort and convenience, which makes it a better choice for families hitting the road often. That’s not to say the base XLE won’t cut it because, with its standard adult-size third-row, retractable window shades, seven USB ports, and durable SofTex-trimmed seats. But the Platinum grade adds many more features to the mix regarding cabin comfort.
Add the Platinum’s exclusive 2.4L 4-cylinder turbo Hybrid MAX with 362 horsepower and standard all-wheel drive; this range-topper is an ideal all-weather road warrior for families willing to spend the extra money. Plus, this thing looks great, too, boasting sculpted shoulderlines, the bold grille, silver styling details, and 20-inch black wheels.
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