Australia yet to switch to SsangYong’s new name


The rebranding of the South Korean car maker has still not happened in Australia, despite its UK and New Zealand arms having made the change.

Australia looks set to be one of the last places for South Korean car maker SsangYong to change to its new name, with the local arm yet to rebrand ahead of the expected arrival of its new Torres SUV.

New Zealand is the latest country to have officially made the switch, moving to the new KG Mobility branding – which replaces the SsangYong
name – in early March 2024 according to reports from Autocar New Zealand.

This followed SsangYong United Kingdom’s rebrand to KG Mobility in December 2023, where it has operated as SsangYong since 1986 and is now one of the car maker’s key global export markets.

SsangYong’s South Korean operations were rebranded to KG Mobility in March 2023.

The name change followed South Korean business giant KG Group buying a majority stake in the debt-laden car maker from Indian conglomerate
Mahindra in 2022.

In a move similar to SsangYong UK’s renaming, the Australian operation is expected to undertake the rebrand in 2024 in preparation for the planned arrival of the Toyota RAV4-sized Torres SUV late in the year.

A spokesperson from SsangYong Australia told Drive there are still no firm timings for the local rebranding, with the continued use of the SsangYong name ‘usual business process’ – with no delay to its plans – for the time being.

The first vehicle likely to feature the new branding, the Torres SUV will be made in petrol and battery-electric versions with both confirmed for Australian showrooms.

Already on sale in South Korea, right-hand drive versions of the Torres hit UK showrooms in February 2024.

While the petrol version uses a 1.5-litre turbocharged four-cylinder engine, the battery-electric model – badged Torres EVX – will come with a claimed 500km of range using batteries from a Chinese company BYD.

SsangYong/KG Mobility went into partnership with BYD in 2023 to develop electric cars and construct a battery manufacturing plant in South Korea.

SsangYong also plans to bring an electric-dual cab pick-up based on the Torres to Australia – well ahead of plug-in hybrid and electric versions of the best-selling Ford Ranger and Toyota HiLux – in the second half of 2024.

Further SsangYong models set to be rebranded in Australia include the Korando mid-size SUV, Rexton large SUV and Musso pick-up, winner of
the 2024 Drive Best Dual-Cab Ute Under $50k.

In Australia, SsangYong sold 5966 vehicles for the 2023 calendar year – an increase of 51.3 per cent over its total 2022 sales.

Globally, the company – which celebrates 70 years in 2024 having started as Ha Dong-Hwan Motor workshop in 1954 – posted its first profit in six years in January 2023 under its new ownership.

The post Australia yet to switch to SsangYong’s new name appeared first on Drive.



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