Nissan posts highest sales in Australia since 2017, back in the Top Five - SUV VEHICLE

Nissan posts highest sales in Australia since 2017, back in the Top Five


Nissan is back in the Top Five selling brands after a six-year absence – and has reported its highest sales in seven years – thanks to new models and improved stock.

Japanese car giant Nissan has posted its strongest monthly sales result in seven years – and highest February deliveries in a decade – after reporting its lowest annual sales since the mid-1990s during the pandemic.

It has returned to the Top Five – placing fourth, behind Toyota, Mazda and Ford – for the first time since 2018, after falling as low as 17th in a month, and 12th annually.

Federal Chamber of Automotive Industries (FCAI) data reports 6617 Nissan cars, SUVs and utes as sold in February 2024, an increase of 157 per cent on the same month the prior year.

It is the best monthly sales result for Nissan in Australia since June 2017 – and its best February performance since 8212 cars were reported as sold in the second month of 2013.

Nissan has not reported more than 5000 deliveries in a month since prior to the pandemic – June 2019 – and it has not posted 6000 sales in a month since June 2018.

The Japanese giant was once a consistent top seller in Australia but it has been one of the Japanese brands hardest-hit by the rise of Chinese car makers.

Chinese-made vehicles accounted for 0.9 per cent of new sales in Australia in 2018; last year they accounted for 15.9 per cent, becoming Australia’s third-largest source of new vehicles.

Meanwhile Nissan’s share of Australian new-car sales has slumped from 7 per cent in 2012, to 5 per cent in 2018, and 2.5 per cent in 2022, before bouncing back to 3 per cent in 2023.

Other car makers have also had to compete with the rise of Chinese car makers but Nissan sales have fallen from a record of 79,747 in 2012 – when it was in sixth place overall – to 26,491 in 2022, its lowest result since 1996.

However a wave of new generations of popular models – at higher prices than their predecessors – which arrived in late 2022 have begun to turn Nissan sales around.

Leading Nissan’s strong sales in February 2024 was the X-Trail mid-size family SUV, with 2508 deliveries – up 284 per cent on February 2023 – after reporting nearly 13,000 sales last year, up from 7900 in 2022.

While the Navara ute remains the second-best seller – with 1501 deliveries reported last month, up 181 per cent – it is down from the 2645 examples reported as sold in February 2013, at the model’s peak.

Last year Nissan reported 8499 Navaras as sold – a fraction of the 26,045 deliveries posted in 2012, its record year – as the current model nears the end of its life.

A new Nissan Navara is coming soon but it will be closely related to the new Mitsubishi Triton in showrooms now.

Other year-on-year sales increases reported include 223 per cent for the Juke (498), 206 per cent for the Patrol (1020), and 42.8 per cent for the Qashqai (974).

Not all models are up – the Leaf electric car is down 52.6 per cent to 27 sales, the Pathfinder large SUV is down 57.5 per cent to 51 sales, and the Z is down 2.6 per cent to 38 sales (from 39).

Nissan Asia-Pacific region boss Guillame Cartier told Australian media last year the company is “wishing to have … more than 6 per cent” of the market – which would equate to about 60,000 new vehicle sales annually, or nearly double last year’s result.

“I’m looking at segment by segment more than the brand. And we need to be in pick-up (ute), in Patrol (large four-wheel drive), in X-Trail (medium-sized SUV), in the top four,” he said.

“Do I believe that what we are doing today is good enough? No. Do we have a plan for the future? Yes.”

In recent months Nissan has run deals to help boost sales, including a 1 per cent comparison rate on select models through Nissan Financial Services.

  • 2023: 39,376
  • 2022: 26,491
  • 2021: 41,263
  • 2020: 38,323
  • 2019: 50,575
  • 2018: 40,861
  • 2017: 39,167
  • 2016: 66,826
  • 2015: 66,062
  • 2014: 66,025
  • 2013: 76,733
  • 2012: 79,747
  • 2011: 67,926
  • 2010: 62,676
  • 2009: 52,901
  • 2008: 59,214
  • 2007: 60,015
  • 2006: 53,392
  • 2005: 56,032
  • 2004: 63,654
  • 2003: 58,568
  • 2002: 50,628
  • 2001: 43,633
  • 2000: 45,867
  • 1999: 48,408
  • 1998: 45,719
  • 1997: 32,322
  • 1996: 25,048

Source: Federal Chamber of Automotive Industries.

MORE:Search Used Nissan Cars for Sale
MORE:Search Used Nissan Cars for Sale
Alex Misoyannis

Alex Misoyannis has been writing about cars since 2017, when he started his own website, Redline. He contributed for Drive in 2018, before joining CarAdvice in 2019, becoming a regular contributing journalist within the news team in 2020.

Cars have played a central role throughout Alex’s life, from flicking through car magazines at a young age, to growing up around performance vehicles in a car-loving family.

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