Kia Unveils Multiple Commercial EV Concepts At The CES 2024

The Consumer Electronics Show (CES) 2024 wasn’t just about the latest gadgets and gizmos; it was a glimpse into the future of transportation itself. Kia, the Korean automotive powerhouse, took center stage with its revolutionary Platform Beyond Vehicle (PBV) concept, marking a bold departure from traditional cars and trucks.

Born from Kia’s vision of “movement that inspires,” PBV transcends the notion of mere vehicles. It’s a modular platform, a blank canvas for mobility solutions beyond individual passenger transport. Businesses and individuals alike can tailor PBVs to their specific needs, from delivery services and ride-hailing to mobile clinics and even living spaces. This adaptability reflects a shift in focus, from simply moving people to enabling diverse, dynamic experiences on the move.

The PBV vision isn’t merely theoretical. Kia showcased five concept models at CES, each hinting at the platform’s potential. The versatile Concept PV5, slated for production in 2025, embodies the adaptability core to PBV. Larger siblings like the Concept PV7 and smaller, urban-focused alternatives like the Concept PV1 demonstrate the platform’s scalability. Looking further ahead, Kia envisions robotaxi variants and even PBV integration with Hyundai Motor Group’s robotics and Advanced Air Mobility ambitions.

In order to give you the most up-to-date and accurate information possible, the data used to compile this article was sourced from Kia, Hyundai, CES, and other reliable sources.

Kia Redefines Utility With ‘Platform Beyond Vehicle’ Initiative

Kia unveiled its ambitious “Platform Beyond Vehicle” (PBV) initiative, showcasing five electric vehicle concepts that redefine the very concept of utility and customization. This initiative marks a bold departure from traditional vehicle design, prioritizing modularity and adaptability to cater to diverse business and individual needs.

The core philosophy behind PBVs revolves around creating a dynamic ecosystem where inspiration effortlessly translates into reality. Kia envisions a seamless world where vehicles transcend static transportation roles, transforming into adaptable platforms that morph to suit specific purposes. This modularity extends beyond individual vehicles, fostering interactions and seamless interchange of features across the entire PBV ecosystem.

Kia’s PBV Roadmap:

• Phase One of the plan focuses on the versatile PV5, available in four configurations: Basic, Van, High Roof, and Chassis Cab. Each caters to distinct needs, ranging from everyday cargo transport to spacious mobile workspaces. The Phase One roadmap also features a revolutionary Robotaxi model, developed in collaboration with Motional, promising a truly autonomous hailing experience.
• Phase Two further expands the PBV family with the introduction of the larger PV7 and the compact PV1. The PV7 provides ample interior space, extended driving range, and enhanced functionalities, ideal for businesses requiring robust and versatile utility. Conversely, the PV1 champions agility and efficiency, its size optimized for short-distance logistics and urban maneuverability.

From Static Vehicles To Dynamic Platforms That Morph To Suit Your Needs

Underpinning this adaptability is Kia’s ingenious modularity system. Integrated rails throughout the vehicle, both internally and externally, enable effortless customization. Cabinets and frames seamlessly attach to these rails, facilitating the transfer of goods and items between vehicles. This “modular ecosystem” extends beyond simple cargo movement, with modular “tiles” and functional accessories unlocking a world of possibilities. Whether transforming the interior into a mobile office, a pop-up shop, or an entertainment hub, PBVs offer boundless flexibility for diverse scenarios.

In summary:

• Kia Concept PV5 – A three-row van that is slated to hit the road in 2025. It features a futuristic design and a spacious interior that can be configured for a variety of uses.
• Kia Concept PV7 – A larger version of the PV5 that is designed for commercial use. It has a cargo capacity of up to 4,000 cubic feet and can be equipped with a variety of specialized modules.
• Kia Concept PV1 – A smaller, more urban-oriented vehicle that is designed for single-person use. It has a compact footprint and a minimalist design.
• Kia Concept RoboRide – A fully autonomous vehicle that is designed for use in ride-hailing and delivery services. It has a spacious interior and a variety of safety features.
• Kia Concept Hwasung – A mobile living space that is designed for camping and other outdoor activities. It has a comfortable interior with a variety of amenities.

Beyond Futuristic EVs

Kia’s unveiling of five commercial EV concepts at CES 2024 wasn’t just about showcasing futuristic vehicles; it also revealed a comprehensive business system built around their Platform Beyond Vehicles (PBV) strategy. This dedicated system seeks to encompass every aspect of PBV integration, from vehicle customization to software solutions and global partnerships.

Customization Is King

The system’s core component is a diverse product lineup tailored to specific customer needs. This lineup will be further bolstered by a customer-centric development process, allowing direct input to shape future PBV solutions.

To cater to this flexibility, Kia is constructing a dedicated PBV production facility in Korea, set to begin operation in 2025 with a capacity of 150,000 units annually. This hybrid-production plant will combine conveyor and cell-based methods, enabling customization and potentially collaboration with global conversion partners to offer even more varied PBV options.

Kia’s dedication to customer-centricity extends beyond physical vehicles. Their In-Vehicle Infotainment (IVI), Fleet Management Systems (FMS), and charging solutions all leverage vehicle data and AI for personalized experiences. The PBV IVI system recognizes user preferences in real-time, providing relevant information and entertainment through the Kia PBV App Market and third-party apps. It also seamlessly integrates with business-specific mobile apps, enhancing service convenience and data reliability.

Efficiency Reigns Supreme

The FMS solution empowers businesses to efficiently manage their PBV fleets, offering insights into sales, inventory, and deliveries. Features like inventory monitoring, temperature control, and intelligent route planning optimize operations and minimize downtime.

Kia’s EV charging solution further enhances efficiency by factoring in battery levels, routes, schedules, and breaks into charging schedules. Additionally, Kia aims to provide a total energy solution through advanced charging infrastructure and V2X technology, allowing PBVs to power mobile devices and emergency equipment in smart city environments.

Partnerships Power Progress

This interconnected IVI, FMS, and charging system will be delivered via unified software, providing adaptable solutions for various business environments. To strengthen this system, Kia has partnered with major players like Uber, Coupang, CJ Logistics, Kakao Mobility, and Dubai Taxi Corporation.

Kia’s vision extends beyond the immediate PBV rollout. Future business and affiliate partnerships will focus on integrating robotics, Advanced Air Mobility (AAM), and autonomous driving to complete a comprehensive PBV mobility solution within smart cities.

Collaborations with Boston Dynamics and Supernal aim to leverage robotics and AAM for logistics automation and multi-modal services, respectively. Additionally, Kia and Motional are developing the PV5 Robotaxi, combining Kia’s expertise with Motional’s Level 4 autonomous driving technology for global business opportunities.

A Focus On Sustainability

Kia’s unveiling of five electric commercial vehicle concepts under the umbrella of its Platform Beyond Vehicle (PBV) strategy, extends beyond offering new models – it represents a commitment to sustainable mobility solutions. This strategy aims to achieve several sustainability goals through innovative features and functionalities embedded within the PBVs.

Reduced Environmental Impact:

• Flexibility for diverse needs: PBVs can be adapted to various roles, such as delivery vehicles, mobile offices, or public transportation. This versatility reduces the need for multiple specialized vehicles, minimizing overall production and operation emissions.
• Hydrogen and electricity distribution: Integrating renewable energy sources like hydrogen fuel cells and electric batteries allows PBVs to function as mobile power units, distributing clean energy directly to infrastructure. This diminishes reliance on traditional power plants and fossil fuels, contributing to cleaner air and reduced greenhouse gas emissions.

Resource Efficiency:

• Modular platform: The PBV platform’s adaptability minimizes the need for different production lines and components, promoting efficient resource utilization and reducing manufacturing waste.
• Extended lifespan: Designed for diverse applications and modularity, PBVs offer the potential for longer usage compared to single-purpose vehicles, ultimately reducing production frequency and resource consumption.

Enhanced Livability:

• Zero-emission operation: Electric propulsion eliminates tailpipe emissions, contributing to cleaner city air and improved public health.
• Improved energy security: PBVs’ ability to distribute renewable energy fosters energy independence within cities, reducing reliance on external energy sources and promoting sustainable urban development.