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The the winners for the prestigious NACTOY awards are the Ford Super Duty Truck of the year and the KIA EV9 SUV of the year. Big wins for both.
This annual award brings together a diverse group of journalists to pair down an extensive list of vehicles and judge them based on a variety of factors. Our Managing Editor Jill Ciminillo is one of the 50 NACTOY jurors.
NACTOY awards Ford Super Duty Truck of the Year
NACTOY said in a press release they started with 52 eligible vehicles then winnowed the list to 25 vehicles for their “The Best of 2024″ list. Then, jurors voted to narrow that list to 9 outstanding finalists before declaring a winner today at the M1 Concourse in Pontiac.
The jurors spend hours driving the various vehicles then rating them on “automotive innovation, design, safety, performance, technology, driver satisfaction, user experience and value.”
Overall, the winners were the Ford Super Duty Truck of the Year, KIA EV9 SUV of the Year and Toyota Prius Car of the Year.
Both Ford and KIA were thrilled, as you imagine, with the results.
“We are so proud that Super Duty has earned the prestigious Truck of the Year award from the NACTOY jury, especially among a strong lineup of other finalists,” said Andrew Kernahan, Super Duty chief program engineer. “It represents the relentless dedication our teams have to our customers and endless hours they’ve poured into designing, engineering and building Super Duty pickups and chassis cabs to be the ultimate BUILT FORD TOUGH® tool for work and recreation.”
You can check out my thoughts on the new Ford Super Duty.
“The Kia EV9 represents a new paradigm in the three-row SUV segment,” said Seungkyu (Sean) Yoon, president and CEO, Kia North America and Kia America. “For the second consecutive year, the three finalists have been EVs or included EVs as part of a larger lineup, which illustrates where the segment is headed. This win proves that EV9 is not only a top utility vehicle, but also an exemplary EV.”
Jill’s reviewed the Kia EV9 here.
The bottom line
Awards can play a role in how consumer’s shop and are often used through marketing campaigns and this makes them a big deal. What do you think? Surprised by the results?
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