Our 2024 Toyota Tacoma price includes $10k package!

Our 2024 Toyota Tacoma price includes $10k package!

The 2024 Toyota Tacoma price is out, and I’ve used the build-and-price tool to spec out what I’d like to buy for the channel. Get ready; it’s a doozy.

[Related content: 2024 Toyota Tacoma price vs. the other new midsize trucks]

2024 Toyota Tacoma price

Before we get into our long-term review truck, the 2024 Toyota Tacoma price, via the build-and-price tool, actually starts quite low in today’s everything-costs-more world.

For example, the base crew cab SR trim starts at $32,995, including the $1,495 destination fee. The Tacoma Off-Road trim models we drove at the first-drive event were around $43,295 with destination.

Since the plan is to buy a 2024 Toyota Tacoma Off-Road, I thought the price would be right around $45,000 with a few options. Oh, how wrong I was.

Starting build price

I started my build at $41,800. I want the 5-foot bed, since I think that will come out first. Also, this is the popular configuration of crew cab and short bed and should be the volume seller. Then, I went with the gas-only version and 8-speed automatic since the hybrid Tacoma trucks don’t come out until next spring, and I want my truck by year’s end if possible.

This put me at $44,395 with destination.

The Blue Crush Metallic exterior color and black interior color are zero-cost options. Where Toyota gets you, however, is with the 26 optional packages. Yes, 26 different packages — with the first being heated seats for $585 all the way up to a $10,090 package.

A $10k optional package??

As crazy as this sounds, Toyota is offering a $10,090 optional package on the Tacoma Off-Road. Yes, a $10k package added on to a $40k price.

You can say I was a little surprised. I want my build with all the bells and whistles, and this means the $10k add on.

The TRD Off-Road Premium Package with options includes:

  • Mudguards
  • SofTex-trimmed seats with heated and ventilated 8-way power-adjustable front seats
  • Leather-trimmed heated steering wheel
  • 14-inch multimedia display
  • Multi-Terrain Monitor
  • JBL Premium Audio with JBL Flex portable speaker
  • Moonroof
  • Qi wireless charging
  • Dual Zone Automatic Climate Control
  • Front and Rear parking assist with automatic braking
  • Pre-wired auxiliary switches
  • AC power inverter
  • Digital rearview mirror
  • Towing Technology Package including trailer brake controller
  • Power open/close tailgate
  • Power horizontal rear window
  • Stabilizer Disconnect Mechanism

The interior color choice is only black after you add this package.

Basically, this is a fully loaded version of the Off-Road trim with a price of $54,485. Yes, nearly $55,000 for a midsize truck.

2024 Toyota Tacoma price 22024 Toyota Tacoma price 2

Keep in mind there are still the TRD Pro and Trailhunter models with even more features and technology coming next spring. My guess is they will be more than $60k after you price them out.

The bottom line

It used to be that Toyota trucks were cheap, reliable and the right size for most jobs. Now, they are bigger, a lot more expensive, and reliability is a question according to Consumer Reports.

What do you think? Is that price way too high or about right for today’s market?

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